Practice makes perfect. This phrase, although considered a common cliché, proved to serve Infusion Brewery with the inspiration that led to being a thriving business in the heart of the Benson community.
With aspirations to master any new skill, patience is a crucial ingredient. Seventeen years prior to the reality of Infusion Brewery expanding its client base outside of Benson by opening more locations, brewery owner Aaron Bush learned this the hard way.
“I received a home beer brewing kit as a gift and thought it would be a fun experiment. I thought if I just followed the directions, look up some YouTube videos—I was set; I would never have to buy store bought beer again,” laughed Bush.
Looking back at the results, Bush had every reason to humbly laugh at himself.
“Oh God, did the batch suck. It was skunky and just…atrocious. I pitched the bottles on the front porch to be taken away the next day, but the sentimental part of me wanted to save a few since it was my first attempt,” Bush says.
Sentimentality would soon serve Bush, proving that patience is more than just a virtue when brewing beer: it is nearly everything.
“I have no idea what possessed me to want to try the same skunky, awful beer that my wife had been urging me to get off our front porch for well over a month,” Bush explains.
“I couldn’t believe it and was extremely relieved when I found that the beer was not the same—it was actually good. The same beer, after a month- had totally redeemed itself. Immediately that first batch of beer reformed, which was a sign of God I hope,” said Bush. “Just be patient.
If the virtue of patience is the first ingredient for acquiring a new skill that can soon turn in to a thriving business, a trusted mentor is the second. Bush found a kinship in Crescent Moon owner Bill Baburek, sharing a mutual life-long dream of owning a brewery and refining the craft.
Having worked at multiple, cut-and-dry jobs before meeting Baburek, Bush saw his sudsy dream glisten, becoming more of a reality. Upon accepting the position as Infusion’s head-brewer, Bush knew of the potential brewing alongside with the beer. It did not take long for Infusion Brewery to become a new staple of the growing Benson community.
The brewery’s location off 61st and Maple streets was once home to Olsen’s Meat Market, which served the Benson community for the past 60 years. Given the vitality of new and growing businesses sprouting up within the same area, this seemed like the perfect place to make a shared dream in to a reality.
“Bob [Baburek] and I were just happy to have both of our dreams come to fruition at a place who experienced success and stability in the community for six decades. We wanted a place where it wouldn’t just be a landing spot for the time being, but a place that we could see withstanding for the next 60 years,” explained Bush.
The initial floor plans proved to be no easy task. With half of the main floor left, while simultaneously acknowledging their main goal to engage with local customers and provide a welcoming, friendly atmosphere within the heart of Benson, they both soon learned that patience and building relationships had to be just as much as a virtue in their business strategy as it was in their brewery craft.
Bush and Baburek may have gotten more than they bargained for, recently opening a second location for Infusion Brewery off of 61st and 118th streets. Both believe that their personable business model that focuses on building community and relationships with customers can make any business and community thrive.
“We’re hoping that this same warmth and welcoming vibe that made our first location a home away from home follows us to our newest location and we just keep on going from there,” Bush says.
If you’d like to learn more about Infusion Brewing Company, you can find their official website under the Links page for this blog site (quick cheat link: http://infusionbrewing.com/).
For their official Facebook page and upcoming events at both of their locations, visit https://www.facebook.com/InfusionBrewing?rf=394464617267081.